Best Keywords for Personal Injury Websites

Keyword research is a pain. But you can’t skip it if you’re doing SEO for a personal injury law firm.

SEO starts with keywords. Finding the best keywords for your personal injury website is one of the most important steps to take as you try to get more clients online.

But who has the time? Most personal injury attorneys are WAY too busy for hours and hours of keyword research.

Good news:

I went ahead and did it for you. I compiled 380 keywords that are PERFECT for personal injury law firms’ websites. They’re listed below.

But first:

What Makes a Keyword ‘Good’ for a Personal Injury Law Firm?

Before you dive into the MASSIVE list of keywords for personal injury firms, you need to understand what you’re looking at.

I’ve selected these keywords — after hours of in-depth research — because they check one or more of the following boxes:

• Relevance. The keyword has to be relevant to your firm’s services AND the ideal client. In other words, your ideal client should actually be likely to enter these keywords into Google.
• Search volume. This refers to an estimate of the number of times per month a keyword is searched on Google. Search volume isn’t everything, but you should shoot for at least some search volume. At least in the early stages, there’s no reason to waste your time with zero-volume keywords.
• Attainable keyword difficulty. Keyword difficulty is a metric coined by SEO tools like Ahrefs and Semrush. It’s a guess of how hard it would be to rank on page one of Google for the given keyword, with a higher number meaning more difficulty. It’s usually on a scale of 1 to 10. What is “attainable” for you will depend on how old your site is, how many backlinks you have, and a few other factors.

There are MANY more attributes to consider for each keyword. But that’s for a little later in your SEO journey.

Basically, if the keyword has relevance to one of your practice areas, at least some search volume, and a keyword difficulty that’s within the realm of possibility based on your domain’s authority, you’re good to go.

380 Best Keywords for Personal Injury Firms

All right — let’s not waste any more time. Below, you’ll see 380 of the absolute best keywords for personal injury websites.

A quick note about these keywords:

They’re all location-free. Meaning I haven’t included any that listed particular cities or states. You will very likely need to include cities or states in your keyword strategy, but you can use many of these locationless keywords as a starting point for finding those.

Another note: 

Many of these keywords are slight variations on one another. If they’re relevant to you, write them down. But you likely won’t have to individually target many of the synonyms or slight spelling variations.

With that, let’s get into it:

 

	Keyword	Volume	KD
1	car accident lawyer	90500	49
2	personal injury lawyer	90500	77
3	personal injury attorney	74000	85
4	car accident attorney	60500	48
5	truck accident lawyer	40500	52
6	medical malpractice lawyer	33100	39
7	truck accident attorney	33100	59
8	motorcycle accident lawyer	33100	49
9	motorcycle accident attorney	33100	49
10	auto accident lawyer	33100	44
11	personal injury lawyers	33100	77
12	medical malpractice attorney	27100	39
13	wrongful death attorney	27100	27
14	wrongful death lawyer	27100	36
15	auto accident attorney	27100	46
16	car accident lawyers	27100	37
17	personal injury lawyer near me	27100	53
18	dog bite lawyer	22200	40
19	slip and fall lawyer	22200	30
20	medical malpractice lawyers	22200	39
21	personal injury attorneys	22200	69
22	dog bite attorney	18100	39
23	slip and fall attorney	18100	23
24	medical malpractice	18100	83
25	truck accident lawyers	18100	49
26	car accident lawyer near me	18100	38
27	car accident attorneys	18100	54
28	medical malpractice attorneys	14800	41
29	truck accident attorneys	14800	68
30	motorcycle accident lawyers	14800	48
31	personal injury attorney near me	14800	50
32	slip and fall lawyers	12100	28
33	auto accident lawyers	12100	51
34	attorney for car accident	12100	56
35	wrongful death lawsuit	9900	64
36	trucking accident lawyers	9900	48
37	motorcycle accident attorneys	9900	47
38	auto accident attorneys	9900	53
39	car accident attorney near me	9900	41
40	premises liability lawyer	8100	18
41	slip and fall attorneys	8100	25
42	trucking accident lawyer	8100	53
43	car crash lawyer	8100	42
44	personal injury law firm	8100	76
45	personal injury lawyers near me	8100	48
46	personal injuries attorney	8100	78
47	product liability attorney	6600	33
48	premises liability attorney	6600	16
49	lawyers for car accident	6600	50
50	car accident injury	6600	65
51	personal injuries lawyer	6600	78
52	lawyer personal injury near me	6600	48
53	product liability lawyer	5400	29
54	medical malpractice lawyers near me	5400	27
55	trucking accident attorney	5400	56
56	car crash attorney	5400	57
57	car accident lawyers near me	5400	39
58	personal injury attorneys near me	5400	49
59	best personal injury lawyer	5400	50
60	lawyer personal injury	5400	85
61	dog bite infection	4400	83
62	dog bite lawyers	4400	36
63	wrongful death lawyers	4400	31
64	car accidents lawyer	4400	45
65	personal injury settlement	4400	58
66	personal injuries attorneys	4400	67
67	medical malpractice lawyer near me	3600	48
68	wrongful death attorneys	3600	28
69	semi truck accident lawyer	3600	47
70	truck accident lawyer near me	3600	26
71	what to do after a car accident	3600	73
72	lawyer for car accidents	3600	50
73	lawyer for car accident	3600	41
74	car accident law firm	3600	43
75	car accident help	3600	81
76	personal injury law firms	3600	77
77	dog bite attorneys	2900	33
78	slip and fall accident lawyer	2900	35
79	lawyers for medical malpractice	2900	50
80	medical malpractice attorney near me	2900	25
81	trucking accidents lawyer	2900	47
82	truck accident law firm	2900	63
83	semi truck accident attorney	2900	40
84	lawyer for motorcycle accident	2900	45
85	car accident attorneys near me	2900	41
86	car accident police report	2900	76
87	average settlement for car accident back and neck injury	2900	26
88	personal injury claim	2900	79
89	best motorcycle accident lawyer	2400	41
90	auto accident injury	2400	66
91	what to do after a car accident not your fault	2400	62
92	car accident lawsuit	2400	29
93	car accident injury lawyer	2400	53
94	best car accident lawyer	2400	22
95	best personal injury attorney	2400	51
96	lawyers personal injury near me	2400	47
97	product liability lawyers	1900	29
98	dog bite lawsuit	1900	29
99	slip and fall lawsuit	1900	24
100	slip and fall accident attorney	1900	33
101	medical malpractice attorneys near me	1900	33
102	truck accident attorney near me	1900	51
103	motorcycle accident lawyer near me	1900	34
104	car crash attorneys	1900	50
105	car crash lawyers	1900	33
106	auto accident attorneys near me	1900	29
107	auto accident lawyers near me	1900	37
108	auto accident attorney fees	1900	40
109	typical car accident settlement amounts no injury	1900	35
110	t bone car accident	1900	28
111	minor car accident	1900	42
112	car accidents lawyers	1900	27
113	best car accident attorney	1900	31
114	personal injury lawsuit	1900	63
115	slip and fall settlements without surgery	1600	21
116	slip and fall attorneys near me	1600	15
117	medical malpractice statute of limitations	1600	27
118	medical malpractice law firm	1600	48
119	lawyer for wrongful death	1600	34
120	semi truck accident lawyers	1600	45
121	semi truck accident attorneys	1600	42
122	motorcycle accident attorney near me	1600	39
123	car crash injuries	1600	55
124	best auto accident lawyers near me	1600	37
125	best auto accident lawyer	1600	33
126	lawyers for car accidents near me	1600	26
127	car accident police reports	1600	81
128	car accident lawyer fees	1600	37
129	attorneys for car accident	1600	49
130	best personal injury lawyer near me	1600	45
131	defective product lawyer	1300	28
132	product liability attorneys	1300	29
133	dog bite law	1300	62
134	dog bite what to do	1300	69
135	dog bite attorney near me	1300	30
136	slip and fall settlements	1300	26
137	slip and fall lawyers near me	1300	19
138	slip and fall lawyer near me	1300	18
139	slip and fall attorney near me	1300	27
140	lawyer for medical malpractice	1300	48
141	medical malpractice lawsuit	1300	57
142	wrongful death lawsuits	1300	52
143	wrongful death attorney near me	1300	29
144	chances of winning a wrongful death suit	1300	7
145	truck accident lawyers near me	1300	18
146	best truck accident lawyers	1300	51
147	motorcycle accident law firm	1300	48
148	lawyers for auto accidents	1300	51
149	best auto accident attorney	1300	36
150	auto accident settlement	1300	38
151	auto accident lawsuit	1300	38
152	attorney for auto accident	1300	56
153	police report for car accident	1300	73
154	what to do after car accident	1300	76
155	neck pain after car accident	1300	36
156	headache after car accident	1300	20
157	car accident settlement	1300	34
158	car accident injury attorney	1300	56
159	car accident face injuries	1300	18
160	car accident compensation	1300	44
161	car accident case	1300	55
162	attorney for car accident near me	1300	25
163	best lawyer for personal injury	1300	53
164	products liability lawyers	1000	31
165	motor vehicle accident lawyers	1000	49
166	what to do if a dog bites you	1000	58
167	bit by dog	1000	60
168	slip and fall settlements with surgery	1000	18
169	attorney for medical malpractice	1000	38
170	commercial truck accident lawyer	1000	35
171	best truck accident attorney	1000	55
172	best truck accident lawyer	1000	42
173	auto accidents lawyer	1000	49
174	auto accident law firm	1000	40
175	what to do when you get in a car accident	1000	73
176	car accident law firms	1000	34
177	best lawyers for car accidents	1000	42
178	best lawyer for car accident	1000	39
179	best personal injury lawyers	1000	47
180	defective product attorney	880	32
181	motor vehicle accident lawyer	880	34
182	motor vehicle accident attorney	880	48
183	slip and fall cases settlement amounts	880	20
184	best slip and fall lawyers	880	15
185	statute of limitations for medical malpractice	880	31
186	lawyer medical malpractice	880	42
187	wrongful death lawyers near me	880	23
188	wrongful death law firm	880	30
189	motorcycle accident lawsuit	880	19
190	lower back pain after car accident	880	31
191	back pain after car accident	880	33
192	person injury attorneys	880	72
193	product liability lawsuit	720	55
194	premises liability lawyers	720	23
195	vehicle accident lawyer	720	48
196	vehicle accident attorney	720	43
197	commercial vehicle accident lawyer	720	35
198	vehicle accident lawyers	720	50
199	what to do after dog bite	720	52
200	slip and fall settlement	720	17
201	slip and fall accident lawyers	720	25
202	best slip and fall attorneys	720	20
203	medical malpractice lawsuits	720	64
204	best medical malpractice lawyers near me	720	41
205	medical malpractice law firms	720	54
206	attorney for medical malpractice near me	720	24
207	wrongful death settlement calculator	720	12
208	wrongful death claim	720	45
209	truck accident lawsuit	720	22
210	truck accident law firms	720	57
211	truck accident injury lawyer	720	39
212	commercial truck accident attorney	720	40
213	motorcycle accident injuries	720	42
214	motorcycle accident attorneys near me	720	43
215	attorneys for auto accidents	720	48
216	how much does car insurance go up after an accident	720	61
217	what to do if you get in a car accident	720	73
218	how much can someone sue for a car accident	720	21
219	top rated personal injury lawyers near me	720	38
220	personal injury settlement calculator	720	30
221	personal injury firm	720	75
222	lawyers for personal injury	720	57
223	are personal injury settlements taxable	720	33
224	slip and fall injury attorney	590	32
225	best slip and fall lawyers near me	590	28
226	slip and fall injury lawyer	590	34
227	average slip and fall settlement amounts	590	22
228	statute of limitations on medical malpractice	590	29
229	wrongful death lawyer near me	590	30
230	wrongful death attorneys near me	590	29
231	what is a wrongful death lawsuit	590	68
232	motorcycle accident settlement	590	23
233	motorcycle accident lawyers near me	590	42
234	auto accident injury attorney	590	51
235	auto accident injury lawyers	590	41
236	pain after car accident	590	34
237	headaches after car accident	590	24
238	what is the average settlement for a minor car accident	590	28
239	how to get a police report for a car accident	590	60
240	is it worth getting an attorney for a car accident	590	30
241	how long after car accident can you claim injury	590	28
242	personal injury accident lawyer	590	67
243	best personal injury lawyers near me	590	50
244	best personal injury attorney near me	590	41
245	premises liability attorneys	480	17
246	motor vehicle accidents lawyer	480	50
247	what to do if you get bit by a dog	480	61
248	top medical malpractice attorneys	480	47
249	examples of medical malpractice	480	47
250	trucking accident lawyer near me	480	56
251	trucking accident attorneys	480	52
252	semi truck accident law firm	480	48
253	best motorcycle accident attorney	480	40
254	best motorcycle accident lawyers	480	38
255	ptsd after car accident	480	38
256	when to get an attorney for a car accident	480	41
257	how long will insurance pay for rental car after accident	480	41
258	should i get a lawyer for a car accident	480	30
259	how long does a car accident settlement take	480	35
260	can you claim car accident without police report	480	29
261	products liability attorney	390	30
262	product liability lawyers near me	390	22
263	premises liability lawyer near me	390	11
264	premise liability lawyer	390	12
265	commercial vehicle accident attorney	390	42
266	vehicle accidents lawyers	390	55
267	slip and fall lawsuits	390	20
268	wrongful death statute of limitations	390	22
269	wrongful death lawsuit payout	390	29
270	wrongful death settlements	390	30
271	what is wrongful death	390	64
272	best wrongful death lawyers near me	390	27
273	truck accident injury attorney	390	45
274	best auto accident lawyers	390	32
275	chest pain after car accident	390	14
276	suing after car accident	390	38
277	is it worth hiring an attorney for a car accident	390	24
278	how much does a car accident lawyer cost	390	25
279	how long after a car accident can injuries appear	390	38
280	what is a personal injury claim	390	45
281	how to find a personal injury lawyer	390	38
282	defective products lawyer	320	26
283	vehicle accidents attorneys	320	50
284	lawyers for motor vehicle accidents	320	46
285	slip and fall settlement calculator	320	24
286	personal injury lawyer slip and fall	320	33
287	slip and fall law firm	320	23
288	what to do after a slip and fall accident	320	15
289	medical malpractice claims	320	65
290	best medical malpractice attorney	320	49
291	average wrongful death settlement	320	28
292	best auto accident lawyer near me	320	32
293	auto accident law firms	320	51
294	delayed symptoms after car accident	320	29
295	steps to take after a car accident	320	73
296	what to do after car accident not your fault	320	59
297	what is a good settlement offer for a car accident	320	31
298	should i get an attorney after a car accident	320	33
299	should i get a lawyer for a minor car accident	320	6
300	how much to expect from a car accident settlement	320	31
301	do i need a lawyer for a car accident	320	30
302	when to hire a personal injury lawyer	320	24
303	what does a personal injury lawyer do	320	41
304	defective product lawyers	260	27
305	product liability lawsuits	260	43
306	motor vehicle accident law firm	260	24
307	lawyers for slip and fall	260	29
308	wrongful death settlement amounts	260	27
309	whiplash after car accident	260	53
310	delayed neck pain after car accident	260	37
311	concussion after car accident	260	25
312	what happens when car accident claim exceeds insurance limits	260	14
313	how to dispute a car accident fault	260	16
314	what percentage do lawyers take for personal injury	260	32
315	is a personal injury settlement considered income	260	30
316	how long does a personal injury lawsuit take	260	22
317	defective product lawsuit	210	35
318	product liability law firm	210	25
319	product liability claims	210	61
320	premises liability settlements	210	3
321	premises liability attorney near me	210	20
322	premises liability injuries	210	31
323	slip and fall injury lawyers	210	35
324	slip and fall at work settlements	210	19
325	slip and fall injury attorneys	210	30
326	attorney for slip and fall	210	27
327	what is considered medical malpractice	210	38
328	is there a statute of limitations on medical malpractice	210	24
329	what constitutes medical malpractice	210	33
330	wrongful death settlement	210	29
331	wrongful death settlement average	210	27
332	wrongful death medical malpractice	210	21
333	wrongful death examples	210	15
334	who gets the money in a wrongful death lawsuit	210	7
335	wrongful death damages	210	52
336	best wrongful death lawyers	210	15
337	are wrongful death settlements taxable	210	23
338	how long after a car accident can you sue	210	19
339	depression after car accident	210	22
340	anxiety after car accident	210	31
341	what kind of cases do personal injury lawyers handle	210	11
342	how long should a personal injury case take to settle	210	27
343	do i need a personal injury lawyer	210	38
344	premises liability claim	170	22
345	premises liability lawsuit	170	36
346	injured at work can i sue	170	30
347	how to prove medical malpractice	170	25
348	medical malpractice wrongful death attorney	170	18
349	how long to settle wrongful death suit	170	7
350	best wrongful death attorney	170	23
351	what do personal injury lawyers do	170	27
352	is it worth hiring a personal injury attorney	170	16
353	how long do personal injury cases take to settle	170	22
354	how are personal injury settlements paid out	170	31
355	what do medical malpractice lawyers do	140	38
356	how to find a medical malpractice attorney	140	26
357	what to do after a motorcycle accident	140	24
358	will a personal injury settlement affect my food stamps	140	6
359	how to find the best personal injury lawyer	140	38
360	how much do personal injury lawyers charge	140	18
361	do most slip and fall cases settle out of court	110	7
362	how to sue for medical malpractice	110	44
363	how much is the average medical malpractice settlement	110	31
364	how long do you have to sue for medical malpractice	110	24
365	what percentage do personal injury lawyers take	110	22
366	how to file a personal injury lawsuit	110	39
367	how to hire a personal injury lawyer	110	35
368	how to file a personal injury claim	110	42
369	how to choose a personal injury lawyer	110	41
370	how much does a personal injury lawyer cost	110	19
371	how long does a personal injury settlement take	110	27
372	how long does a personal injury case take	110	21
373	how are slip and fall settlements calculated	90	20
374	what is the average payout for a motorcycle accident	70	14
375	what to do after a truck accident	50	19
376	does health insurance cover motorcycle accident injuries	50	20
377	how long does a motorcycle accident lawsuit take	50	8
378	how much is a good settlement for a motorcycle accident	40	16
379	who is liable in a truck accident	30	14
380	what is the average settlement for semi truck accident	30	4

 

What to Do with These Keywords

Those keywords should be plenty to get you started. So, great — you have your keyword list. But what do you DO with it?

First and foremost, prioritize them.

Ask yourself which of these keywords, based on relevance and traffic potential (search volume), are most important to the growth of your injury firm. Rank them in order of importance.

Then, start creating content that targets those keywords.

For example, if “how long after car accident can you claim injury” is one of the keywords you’re targeting from the list, you’ll want to write a blog post with that keyword as the title.

Or if you’re targeting “car accident lawyer,” you’ll need a practice area page with that title.

Then, you’ll need to see what’s already ranking on Google for each keyword. And then write something better. 

That means adding more depth, more helpful information, better writing, and so on.

Take a look at the content you’ve written to target the keyword and make sure the keyword appears in all of the following places (at least):

• The title tag
• The meta description
• The H1 (top-level header)
• H2s and H3s (subsection headers)
• Your introduction
• Your conclusion

Then, publish the page. Lather, rinse, repeat until you’ve covered all the keywords you want to rank for.

Start with Keywords, End with Clients

SEO starts with keywords, so this massive list of the best keywords for personal injury websites is a great place to jumpstart your strategy. 

Trust me — find the right keywords and target them, and you’re ahead of many of your competitors already. Before long, you’ll start getting clients from your website.

But to truly dominate in personal injury SEO, you have to think about A LOT more than just keywords. Such as:

• Backlinks
• Technical SEO
• Local citations
• On-page factors
• Conversion rate optimization
• Google Business Profile
• The user experience

And many more factors.

That can get overwhelming, but it doesn’t have to be. For more help, check out our helpful injury law SEO guide. Or book a free injury law SEO consultation with me today.