Injury Law SEO Course

Last updated on July 21, 2023

There’s more than one way to build a pipeline for new personal injury clients online.

But there’s only one way that can, with relatively few costs, yield a virtually endless online client base that continues to build your firm long after your initial investment:


You’ve probably heard of it. It stands for search engine optimization.

And if you’re like most personal injury lawyers, you’re in one of two SEO camps:

  • It’s a scam and doesn’t work.
  • The only way to do SEO is by paying a huge monthly check to a professional SEO agency.

I’m here to tell you you’re wrong. Whichever camp you’re in, it’s not quite right.


Because you CAN do SEO for your personal injury law firm. You CAN use it to keep your client pipeline full. And you don’t have to pay someone an exorbitant amount of money each month to do it.

I believe that so strongly that I’ve built a comprehensive course to show you EXACTLY how to do it.

Now wait — I can almost see your eyes rolling. And I get it:

There are HUNDREDS of SEO courses. And dozens aimed at lawyers.

But I challenge you to find one that is built SPECIFICALLY for personal injury attorneys. Or one built by someone with more than 15 years of success in the personal injury SEO field.

I’ll wait.

Didn’t find it? No problem, because you’ve found THIS course — the one that’s going to help you grow your injury firm.

Not convinced? Keep reading.

Why THIS SEO Course?

New York City. Los Angeles. Chicago. Houston. Seattle. Miami. Toronto.

That’s just a sample of the cities I’ve ranked personal injury firms in. And the list goes on and on.

Why am I sharing this with you? Because I want you to trust me when I say this:

Personal injury law is one of the most competitive SEO niches in the entire world. And I’ve helped firms just like yours rank No. 1 for their most important keywords in the most competitive markets in the world.

This course details exactly how I’ve done it over and over again. In other words:

I’m giving away all my secrets.

That means you have a chance to get in on this before your competitors do. This is knowledge, tactics, and hacks that injury firms have paid my agency hundreds of thousands of dollars to have access to.

It’s not just SEO knowledge. And it’s not just knowledge of the legal space.

It’s injury law SEO knowledge. It’s completely tailored to the unique ins and outs of this exciting, excruciatingly competitive industry.

I’ve boiled down 15-plus years of this knowledge into seven easy-to-digest modules for you. If you follow these modules — really digesting and implementing what they say — I PROMISE:

You WILL see huge improvements in your injury firm’s search engine visibility. And that translates to more high-value clients for your firm.

What You’ll Learn

Let’s take a look at what you’ll learn in this injury law SEO course. I’m not going to give everything away, but I will walk you through a high-level overview of each module and how it can help you.

Here are the basics:

Module 1: Understanding the Personal Injury Legal Landscape

By the end of this first module, you’re going to be excited.

Excited about the potential of SEO for personal injury law firms. Excited about the future of YOUR firm.

That’s because this module provides an in-depth understanding of the benefits of ranking for personal injury keywords in Google.

It shows you how a single top-three ranking for a valuable keyword could bring dozens of cases per month to your firm.

It helps you understand how Google users actually think. That way, you know how to use SEO to target car accident victims and others who might have lucrative cases for your firm.

It even gives you a glossary-like understanding of the SEO terms of art you NEED to know in order to succeed in this business.

If you want to gain a high-level understanding of injury law SEO, as well as why it matters and how to analyze SEO basics for ANY website, this is the module for you.

I wanted to start this injury law SEO course off with a bang. And that’s what this module does.

Module 2: On-Page Optimization for Personal Injury Lawyers

Module No. 2 is all about on-page SEO.

Somehow, on-page SEO is both the most accessible and most widely misunderstood aspect of SEO for injury attorneys.

It’s simply a set of practices conducted ON your website’s PAGES. Thus, on-page SEO.

But it’s more than just a couple of to-do items. It’s about all kinds of tasks and levers, ranging from the very simple to the mind-bendingly complex.

Here’s a sample of what the module covers:

  • How to do an on-page SEO overhaul to get your website into Google-ready shape and fast-track your keyword ranking success
  • How to write title tags that CONVERT in the crowded personal injury search engine results pages (SERPs)
  • The importance of meta descriptions and how to make Google highlight your keywords so users click
  • H1s, H2s, H3s, and H4s — how they impact SEO and how to use them on your website the RIGHT way
  • How to incorporate schema that matters in the injury law space (and how to not waste your time with overly complex schema practices)
  • Internal linking best practices and how to structure your site in a way that’s ideal for both injured potential clients AND Google

Frankly, you could have an ENTIRE injury law SEO course dedicated to on-page SEO alone. But this module covers the most important on-page basics that injury attorneys need to know right from the start.

Module 3: Content Creation for Personal Injury Law Firm Websites

If you know me, you know I’m big into backlinks (we’ll get to those in a minute). But I need to give it to you straight:

Content is important, too. REALLY important.

Why? Because Google is only going to send traffic your way if you give it something to show to users.

That’s what content is.

So, your content needs to be truly helpful to people who have been injured. It needs to answer their questions and guide them on their options.

They’re going to type their questions into Google. In seeking to answer those questions, Google may serve up your injury firm’s web content.

And THAT is how you get the click.

But the internet is no longer just an ocean of content. It’s a whole universe of content, most of it terrible. And it’s really hard to stand out.

In Module 3, I walk you through the basics of personal injury content. But I don’t stop there.

(If I stopped there, you wouldn’t have enough information to actually dominate your personal injury competitors.)

So, I go deeper:

I teach you how to create content that actually RANKS in Google, meaning it will bring you real traffic from people who could become real clients.

That includes a checklist you can apply to every single piece of content you publish.

As well as some foundational SEO concepts that apply specifically to injury lawyers, like Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and Your Money Your Life (YMYL).

And I wrap it all up with a formula for a content calendar that will actually get results for your firm. Basically, this module is a blueprint for SEO content success in the injury law SEO field.

Module 4: Link Building for Personal Injury Lawyers

If you really want to get ahead in injury law SEO, backlinks are the way to do it.

But really, link building is a foundational SEO concept that applies to ALL personal injury firms, whether they pay attention to it or not.

I’ll give you a little hint:

The firms that are currently outranking you in Google and growing like crazy — they’re doing link building. I guarantee it.

But SO many injury firms ignore backlinks because they’re too complicated to understand or too hard to get.

I definitely understand that reasoning. But I want to make this clear:

You’re going to need to understand backlinks and link building if you want your firm to succeed in SEO.

And I can teach you everything you need to know on those topics in this easy-to-understand injury law SEO course module. That’s exactly what I do in Module 4.

Specifically, here’s what I’m going to teach you:

  • How to do a backlink audit for ANY personal injury law website (including your own or your competitor’s)
  • How to build authority in the eyes of Google to get fast SEO results
  • Exactly how many backlinks you need to get ahead of the competition
  • Where to point your backlinks, how quickly to obtain them, and the anchor text to use for each one
  • How to avoid black-hat link builders and link building tactics that could get you into trouble with Google
  • A huge number of link building tactics that really work TODAY — ones that I’ve used for personal injury firms for years

You won’t get this kind of advanced link building knowledge specifically for the injury law SEO niche ANYWHERE else. I promise you that.

Module 5: Technical SEO for Personal Injury Lawyers

Don’t run. Technical SEO isn’t as scary as it sounds.

Well, I should take a step back. It IS scary if you don’t give it the attention it deserves.

Especially for personal injury websites.

That’s because your competitors can easily gain an edge over you if you neglect the technical aspects of your site.

Of course, you’re not a web developer. So does that mean you have to hire one?

Absolutely not.

In Module 5, I walk you through the ESSENTIAL technical SEO considerations for any personal injury website.

These are the ones you can’t afford to ignore. And that you can easily handle yourself in a couple of hours per month.

Yes, technical SEO can be complicated. But I make it simple so you can save tons of money and ensure that Google can properly find, crawl, index, and RANK your personal injury content.

Specifically, I cover technical SEO considerations like the following:

  • Site architecture do’s and don’ts, including XML sitemaps, robots.txt files, and redirects
  • SSL certificates and HTTPS security measures
  • Broken links, crawl errors, and duplicate content — how to fix them AND avoid them
  • How to improve the performance and loading speed of your website (without spending thousands on a developer)

There are more things to think about when it comes to technical SEO. But those are the ones that truly matter for personal injury law firms.

Module 6: Tracking and Analyzing SEO Performance

A lot of injury attorneys do the bare minimum SEO stuff and then forget about it. Six months later, they come to someone like me, asking why it didn’t work.

The truth is: They have no idea if it worked. Because they’re not tracking or analyzing their performance and results.

I don’t know what it is about personal injury SEO that invites people to ignore the metrics. You wouldn’t do that in any other aspect of your business. So, why would you do it for your SEO efforts?

Module 6 will show you how to avoid this trap. By the end of the module, you’ll have a DEEP understanding of how to set up tracking for the SEO metrics that MATTER to injury firm websites.

And you’ll know exactly how to analyze those metrics. I’ll also teach you what to do with that analysis — how to refine your strategy based on the numbers to get better results over time.

Among other things, this module covers:

  • Using professional rank tracking tools
  • Setting up Google Analytics and Google Search Console to understand search performance and various other metrics
  • How to track backlinks, conversion rate, organic traffic, and domain authority

Module 7: Local SEO, GBP (Google Business Profile)

I saved the best for last. Module 7 is all about local SEO.

And local SEO is CRITICAL for personal injury law firms. That’s because you’re a local business — even if you serve your entire state, or multiple states.

Local SEO branches off from traditional SEO, which is what the first six modules of this course covers. It banks on many of the same principles, but it brings some other players into the mix.

Specifically, local SEO is about setting up and optimizing your Google Business Profile (GBP, formerly Google My Business).

It also brings in third-party review websites, as well as Google’s own reviews system.

In case you’re wondering why you should care, this is all about how you rank in Google Maps. When someone searches “personal injury lawyer near me” or “[CITY] personal injury lawyer.”

Here’s a quick look at what I cover in this module:

  • Verifying, setting up, and optimizing your GBP profile
  • Descriptions, posts, services, offers, photos, videos, and tours on your GBP profile
  • Engaging with potential clients via Google Q&As
  • How to get and respond to reviews that move the local SEO needle

Mastering local SEO is one of the most important steps to dominance in injury law SEO. And this module packs all the knowledge you need to do exactly that.

Why Learn SEO

I’m a firm believer that every single injury law firm needs to invest in SEO. But why should you, specifically, invest in SEO?

Let’s explore a few of the many reasons:

Can’t Get Cheated

I hate to say it, but there are a LOT of scammers in SEO. And they love targeting law firms because law firms tend to have large marketing budgets.

I can’t tell you how many law firms have come to me with horror stories about “SEO gurus” taking their money and doing basically nothing for them.

Don’t become one of those firms. But how do you avoid that?

By learning SEO yourself.

Even if you don’t plan to actually do the SEO yourself, learning the basics is KEY to spotting and avoiding common SEO scams.

Save Money DIY

SEO is expensive in any field. But in personal injury law, it’s insanely expensive.

I’m talking about anywhere from $5,000 to $50,000 PER MONTH. Seriously.

But if you learn to do it yourself, you can save on some or all of those costs.

Even if you just learn one part, like content creation or on-page SEO, you can save an unbelievable amount of money by doing it yourself.

Build Your Personal Injury Firm

Google gets billions of searches every single day. When someone in your service area is hurt and wondering whether they can or should so, it’s a good bet that they go to Google.

You want to be there when they conduct their Google search. And SEO is how you do that.

If you manage to put your firm into the mix, you’re going to grow.

Some — maybe many — of those searchers with great injury law cases will become clients. Your revenue will increase. Your firm will start heading in the direction you want it to.

That’s the power of SEO.

Sign Up for the Best Injury Law SEO Course

This is the course you’ve been looking for. It’s going to teach you everything you need to know to grow your firm with Google.

So, what are you waiting for? It’s time to sign up.

Sign up here. And if you have questions or want to outsource some or all of your SEO, reach out to us here.

Choosing an SEO Provider

Here are some things to consider when seeking an SEO company:
- Extensive Injury Law SEO Experience
- Prior Injury Law Ranking Results
- Relevant Link Building Emphasis
- Interaction, Communication, and Response Time
- Reliability and Compatibility

Injury Law SEO Course: DIY And Save Thousands Per Month

UppercutSEO is offering a fully compresehsive SEO course specifically designed to teach personal injury lawyers how to crush their SEO and save thousands per month.