Stewart Law Offices

Since September 1, 2025, we have managed the SEO and digital growth strategy for Stewart Law Offices, with a primary focus on organic search performance, local visibility, and Google Maps rankings. During this period, we implemented a structured, data-driven approach to improve search presence across all practice areas and office locations.

Stewart Law Offices is a multi-location law firm with six offices serving North Carolina and South Carolina, including:

• Rock Hill, SC
• Charlotte, NC
• Beaufort, SC
• Spartanburg, SC
• Columbia, SC
• Lexington, SC

Given the scale of the website and the highly competitive legal market, our strategy was designed to strengthen both statewide authority and location-specific search rankings, while ensuring consistency across content, local signals, and technical SEO.

This report outlines the key improvements implemented, compares performance before and after our engagement, and highlights the measurable results achieved across organic traffic, local rankings, and map visibility.

Note: To review the performance of each action implemented on the site, please refer to the corresponding tabs in this document. These tabs detail the improvements, metrics tracked, and results achieved for each aspect of our SEO and local strategy.

Keyword Ranking Comparison: August 2025 vs. January 2026

Note: This report compares Stewart Law Offices’ keyword rankings from August 01, 2025 (before), to January 26, 2026 (after), highlighting gains, drops, and overall SEO progress across key locations and practice areas.

Summary

We have successfully improved the rankings of the most important keywords through our strategic and effective SEO efforts. The before-and-after rankings clearly demonstrate the measurable impact of our work on the site’s organic search performance.

Technical SEO Implementation on Service Pages

Previously, the Stewart Law Offices website used a basic schema on service pages and attorneys’ profiles that was incomplete and lacked key features. To address this, we have now implemented detailed and comprehensive schema markup across all service pages and attorney profiles.

This structured data includes:

1- LocalBusiness / LegalService schema for each office location, specifying:

• Business name, address, and phone number

• Office hours

• Service area (cities served)

Snapshots :

To view this detailed local business schema, you can see the Loom video:

https://www.loom.com/share/db3596ab0ba14bf3b986352bb1c19d30 

2- Attorney schema for individual lawyers, including:

• Name, title, professional profile links
• Education and certifications
• Areas of practice

3- Service-specific schema for each legal service offered, such as:

• Car Accidents, Dog Bites, Workers’ Compensation, etc.
• Detailed descriptions of each service

4- Review / Rating schema, where applicable, displaying:

• Client reviews and ratings
• Aggregate scores for services

Snapshots

Results Achieved from Detailed Schema Implementation

Following the implementation of a fully detailed schema markup, the website has experienced measurable improvements across multiple SEO areas. The enhanced structured data has contributed to greater visibility in search results, with services and attorney profiles appearing more clearly and prominently. Additionally, we have successfully secured a Google Knowledge Panel for Brent P. Stewart, the founding attorney of Stewart Law Offices. This panel enhances the firm’s online authority and credibility, providing a prominent and trustworthy presence in Google search results, as shown in the snapshot below.

Click-through rates (CTR) have improved due to richer and more informative search snippets, including enhanced service details and stronger visual cues where applicable. Search engines are now able to better index and understand service pages, supporting improved keyword rankings and overall organic performance.

Review Snippets Snapshot

In the snapshot above, the increase in review snippets clearly demonstrates the impact of implementing a detailed schema. This enhancement has not only improved the site’s search appearance but also led to measurable gains in clicks and impressions in Google Search Console (GSC). These improvements directly contribute to higher lead generation, as more potential clients are engaging with the site through search results.

Additionally, the use of accurate and consistent structured data has strengthened local SEO signals, resulting in improved alignment across Google Maps and local search listings. This has also increased trust and authority, as both search engines and potential clients can easily verify structured, validated information about the firm and its attorneys.

In the snapshot below, you can see the improvement in Google Maps rankings across the firm’s locations. This growth is a direct result of implementing the LocalBusiness schema, which strengthens local SEO signals, enhances location visibility in the SERPs, and helps each office appear more prominently in Google Maps and local search results.

By upgrading from basic schema to a comprehensive, detailed schema, we have ensured that all critical information is fully integrated, optimizing each page for maximum search visibility, credibility, and user engagement.

Ahrefs Site Audit Summary (Before vs. After)

The Ahrefs Site Audit clearly reflects the technical improvements made to the Stewart Law Offices website following our SEO implementation. Before our engagement, the audit identified several critical errors and warnings, including incomplete structured data, on-page SEO inconsistencies, and crawlability issues across service and location pages.

Site Health Score Before:  

Site Health Score Now :  

Key On-Page Improvements Implemented

The following updates have been implemented across the Stewart Law Offices website to enhance content quality, user experience, and SEO performance:

• Content Updates: Existing pages and blog posts were refreshed to provide accurate, comprehensive, and engaging information.
  Results: Improved keyword relevance and rankings, increased user engagement, and higher time-on-page metrics.

• Sidebars Added: Relevant sidebars were integrated into service pages and blogs to improve navigation, highlight key services, and support internal linking.
  Results: Enhanced internal linking structure, better user navigation, and increased visibility of service offerings across the site.
• Content Gap Filling: Service pages were enhanced to address missing or incomplete information, ensuring all topics are fully covered for both users and search engines.
  Results: Higher organic rankings have been achieved for previously underperforming keywords, as illustrated in the snapshot below, showing clear improvements in search positions. These updates have also contributed to improved topical authority and better search engine comprehension of the services offered, strengthening the site’s overall SEO performance.

These on-page improvements, combined with technical SEO and schema implementation, have contributed to measurable gains in organic traffic, keyword rankings, and overall site authority, strengthening Stewart Law Offices’ online presence across all locations.

Local Map Rankings Improvement

We have achieved significant improvements in local map rankings for the Stewart Law Offices website. The snapshots below, taken from Local Dominator, demonstrate the progress we’ve made in tracking location-specific search performance, clearly highlighting the positive impact of our local SEO strategy.

Keyword: Charlotte workers’ compensation lawyer

Before 

After 

Keyword= Car accident lawyer columbia sc

Before

After 

Keyword= Columbia workers compensation lawyer

Before

After 

This case study demonstrates how a structured, data-driven SEO and local search strategy can deliver consistent, measurable growth for multi-location personal injury law firms across competitive markets.